Red Dirt Racks is a South Texas based hunting media brand dedicated to showcasing authentic, in-the-moment whitetail hunts from the legendary Cactus Jack Ranch. Led by producer Tyler Brockner, Red Dirt Racks captures real hunting, no staged moments, no shortcuts, just raw experiences rooted in tradition and respect for the land.
Inspired by a lifelong passion for hunting and the unique landscapes of South Texas, Red Dirt Racks expanded beyond storytelling to develop a camouflage pattern specifically designed for South Texas whitetail hunters. Built around the region’s distinctive brush country, native vegetation, and terrain, the camo reflects the same authenticity and attention to detail that define the brand.
We strive to deliver a rare behind-the-scenes look at the strategy, patience, and preparation required to consistently produce world-class deer.
Red Dirt Racks focuses on more than harvests. The brand highlights the full hunting experience, from scouting and stand placement to deer behavior and ethical decision-making, while emphasizing the memories built with family and friends along the way.
With a growing audience passionate about bowhunting, land stewardship, and genuine outdoor storytelling, Red Dirt Racks offers sponsors an authentic platform aligned with integrity, tradition, innovation, and high-quality hunting content.